What Makes A Website Memorable?

Have you ever visited a website and then, a few days later, struggled to remember the URL? Or maybe you’ve had trouble even recalling what the site looked like.

If so, don’t worry – you’re not alone. In fact, research shows that people have a hard time remembering most of the websites they visit.

So, how can you make sure your site is one of the few people actually remember? Let’s break it down:  

1. Design matters (a lot)

When it comes to making a website memorable, design matters – a lot. 48% of users say that they’ll move on to another site if they don’t immediately locate what they’re searching for on a website. So it’s essential to ensure your site is easy to navigate and that users can quickly find what they’re looking for. But design isn’t just about making things easy to find; it’s also about making things visually appealing. After all, humans are visual creatures. Studies have shown that we process visuals 60,000 times faster than text. For this reason, you have to ensure your site is easy to navigate and visually appealing. Otherwise, people will likely click away before giving your site a chance.  

2. Be consistent with your branding

Consistency is key. A unique website is branded consistently. Your color scheme, logo, fonts, and overall design should all work together to create a cohesive look. This will help visitors to remember your site when they see it again. Furthermore, a well-branded website will stand out from the sea of generic sites that are out there. If you want your website to be remembered, make sure to put some thought into your branding.  

3. Content is a top priority (but not just any content)

In addition to having an attractive design, it’s also important to have quality content on your website. But again, it’s not just any content – it needs to be relevant and valuable to your target audience. Click here to learn How To Identify Your Target Market. For example, if you run a landscaping business, your website should have content about landscaping – tips for choosing the right plants, advice for designing the perfect outdoor space, etc. This type of relevant and valuable content will help keep people engaged with your site and encourage them to come back for more in the future.  

4. Make it personal

Another critical thing to remember when creating a memorable website is that people like doing business with other people – not businesses. So it’s essential to make sure your site feels personal and human. One way to do this is by using first person pronouns (e.g., “I,” “we,” “us,” etc.) throughout your site. Another way to add a personal touch is by including photos of real people – employees, customers, etc. – on your site instead of just stock photos or images of products/services.

Since billions of websites are competing for attention, it’s more important than ever to make sure yours is one that people will remember. Fortunately, by following these tips, you can help ensure that your website leaves a lasting impression on everyone who visits it.

Need a website created? Contact Rockstarr & Moon. But, if you are ready to know if your current website is bull$h!t, get a Zero Bull Action Plan. You won’t regret it…

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