The Zero Bull Ranking System

If you’re a business owner looking to boost your digital presence, you’ve probably heard of the Zero Bull Ranking System.

If you haven’t, we are here to teach you what you are missing.

The Zero Bull Ranking System is a valuable tool for business owners looking to optimize their digital presence quickly and efficiently. It gives you an idea of where improvements need to be made to better appeal to customers and create a more enjoyable user experience.

This system was developed by expert marketers with backgrounds in psychology, and provides a quick qualitative measure of messaging, imagery, and user experience for websites.

Let’s break down how it works and the benefits it brings to your business:

How Does The Zero Bull Ranking System Works?

We deliver a Zero Bull Analysis done by HUMAN EXPERTS that breaks down your current site, analyzes the performance, and gives you the inside track to connect with your visitors. After the analysis, we use four distinct scales to assess websites: – Zero Bull – Bullish – Lotta Bull – Full’a Bull Websites are ranked based on their overall messaging, imagery, and user experience; the higher the score, the better the website performs in terms of engagement and visibility.

Zero Bull: Best Of The Best

The highest rating in the Zero Bull Ranking System is “Zero Bull,” which means that the website has a clear message and presents a compelling value proposition to its visitors. The Zero Bull Rating is awarded to websites designed with clarity as the top priority rather than persuasion or any other marketing tactic.

A website that achieves a Zero Bull rating has an intuitive structure and navigation system, concise content, high-quality visuals, and effective calls-to-action (CTAs). Additionally, websites earning this high rating should have minimal clutter, ensuring users can quickly find what they need and understand what the website offers.


Bullish: It Is Not Bad, But It Could Be Better

Bullish on the Zero Bull Ranking System means that a website is above average in terms of engagement and visibility. Websites with a bullish score show effective messaging, imagery, and user experience, which helps them connect with their visitors quickly and easily.

It is not necessarily bad if a website has a bullish score, but it could definitely be better. Having this score means that the messaging, imagery, and user experience are not up to par in terms of providing clarity which could lead to confusion amongst viewers or potential customers.


Lotta Bull: Reaching The Edge Of a Crapy Website

“Lotta Bull” describes websites with content lacking clarity and focus. These websites often fail to engage visitors and get them to take action. They may use persuasive language and images but don’t effectively capture their audience’s attention because they don’t explain their messages in a clear, concise way.

A website with a lotta bull has likely missed key opportunities to present its messaging in a compelling way, like using headlines or images that draw readers in or breaking down complicated topics into easy-to-understand chunks. It may also be missing an engaging call-to-action that encourages visitors to take action after reading the content.


Full’a Bull: You Need to Check Yourself. Your Website is Bull$h!t

Full’a Bull on the Zero Bull Ranking System refers to websites that are not engaging or providing a positive user experience. These sites are generally characterized by overly persuasive messaging, cluttered imagery, and a lack of clarity. In other words, these sites have too much fluff and don’t offer enough substance.

Sites ranked as Full’a Bull often lack focus and direction, making it difficult for visitors to understand the website. Furthermore, they make it hard for users to find the information they need quickly and easily. In short, these websites are not optimized for maximum engagement with their target audience.


Want to know if your website is bull$h!t? Let our experts rank your site and tell you how you compare. When we’re done, you’ll have a fully-customized proven path to a more profitable website (without investing in a redesign).


The Zero Bull Agency Steps to Grow Your Business

Prepare to boost sales, without the BS.

Zero Bull Agency



Your Package

Zero Bull Agency


Receive Your

Zero Bull Action Plan

Zero Bull Agency



Your Business

Scroll to Top