The Top 10 Ways to Get More Leads from Your Website

If you’re like most small business owners, you put a lot of time and effort into your website. After all, it’s your online storefront – the place where customers can learn about your products and services and eventually buy from you. But it’s not doing its job if you’re not getting the leads you want. So how do you get more leads from your website? You may be surprised at how easy it is to increase your leads using these simple techniques.

1. Make sure your website is mobile-friendly

In today’s world, ensuring your website is mobile-friendly is more important than ever. More and more people are using their phones and tablets to surf the web, and if your site isn’t optimized for mobile devices, you’re likely losing out on many potential leads.  

2. Use pop-ups to capture leads

Chances are, you’ve been to a website and been greeted by a pop-up asking you to sign up for a newsletter or download an e-book. While this might be annoying, the truth is that pop-ups can be effective in capturing leads. By providing something valuable in exchange for an email address, you can quickly compile a list of potential clients. In addition, you can use pop-ups to drive traffic to specific pages on your website. Pop-ups can be effective, but it’s essential to use them sparingly. Too many pop-ups will only serve to frustrate visitors and drive them away.  

3. Use keyword-rich titles and descriptions

One of the best ways to get more leads from your website is to use keyword-rich titles and descriptions. This will help your site appear higher on search engine results pages (SERPs), boosting the chances that visitors will locate and visit your website. To ensure you’re using the right keywords, research what terms potential customers use to find businesses like yours. Once you’ve identified some high-traffic keywords, incorporate them into your titles and descriptions naturally. In addition, ensure that your titles and descriptions are interesting and engaging, as this will encourage people to click through. With a little effort, you can get more leads from your website simply by making sure your titles and descriptions are helping you show up in more search results.  

4. Offer something of value in exchange for contact information.

One of the most effective ways to get more leads from your website is to offer something of value in exchange for contact information. This could be a free report, an ebook, a coupon, or another type of lead magnet. By providing something that appeals to your target audience, you can encourage them to sign up for your email list or contact you for more information. Once you have their contact information, you can begin building a relationship with them and working towards converting them into paying customers.

5. Use social media to generate interest and collect leads

You can generate interest and collect leads by sharing interesting content and engaging with potential customers on social media. You can also use social media ads to target potential customers and drive traffic to your website or collect leads directly on the social platforms.

Google Business and Facebook allow you to add in appointment scheduling links directly to their sites.

6. Make it easy for visitors to contact you

Include a prominently placed contact form or a click-to-call button so potential customers can quickly get in touch with you. You should also ensure that your contact information is up to date and accurate. And if you have a brick-and-mortar location, include your address and hours of operation on your website.

 

7. Add chat features to your website

Facebook launched a chat feature that can be implemented (for free) on most websites. You will need a Facebook Business Page to enable this feature.

Website visitors can click on the chat button and it will send them directly into a Facebook Messenger conversation to chat with your business. If the visitor is logged in to their Facebook account, the conversation will be saved in their Messenger account. If they aren’t logged in, they can message you as a guest user. You would need to collect their information during the conversation.

Click here to learn more.

 

8. Use compelling visuals, including images, infographics, and videos

If you’re looking for ways to get more leads from your website, one of the best things you can do is to use compelling visuals. This includes using images, infographics, and videos that capture people’s attention and help to explain your product or service.

 

9. Include testimonials and customer success stories on your website

Website visitors are interested in reading testimonials and customer success stories because they provide valuable insights that can help them make purchase decisions.

When potential customers see that others have succeeded with your product or service, they’re more likely to take the plunge and buy from you.

 

10. Keep your website up-to-date with fresh content regularly

One of the best ways to keep your website working for you is to update the content regularly. That way, your site will stay relevant, and search engine algorithms will keep sending people your way.

But what kind of content should you be adding? A mix of blog posts, infographics, guides, and videos can help attract leads. Make sure that the content is high-quality and offers value to customers.

Bonus tip:

Use split testing to fine-tune your lead capture efforts.

This involves creating two versions of a web page with slightly different elements and then seeing which one performs better in lead capture. For example, you could test different headline options or forms for people to fill out.

A/B testing can be a great way to fine-tune your lead capture efforts and ensure you’re getting the most out of your website.

Generating leads from your website doesn’t have to be complicated or expensive; there are several simple things you can do that will make a big difference.

By following the tips above, you can attract more visitors to your website and convert them into leads for your business.

However, if you are unsure how to get started, contact us.

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