How do I know if my website is bull$h!t?

As a small business owner, you wear a lot of hats. You’re the CEO, the janitor, the accountant, and the marketing department all rolled into one. It’s a lot to handle, and sometimes things fall through the cracks.

Unfortunately, your website is often one of those things. After all, what else is there to do once it’s up and running? Right?

Wrong.

If you want your website to be successful, you need to treat it like a living, breathing entity that requires care and attention.

So, how do you know if your website is bull$h!t and needs some serious help? Here are four telltale signs:

1. Your website takes forever to load

These days, people have short attention spans and even shorter patience levels. 53% of smartphone users, according to Google, will leave a page that takes over three seconds to load. Ouch. If your website takes more than a few seconds to load, chances are they’ll click away and find someone else who can give them what they’re looking for faster.

2. Your website is hard to navigate

If people can’t figure out how to get from Point A to Point B on your website, they will get frustrated and go elsewhere. Make sure your navigation is clear and easy to use by keeping things simple and labeling everything clearly. Bonus points if you use drop-down menus to make it even easier for people to find what they’re looking for!

3. Your website looks like it was made in the 90s

Okay, maybe that’s a little harsh—but first impressions matter, especially regarding your websites. If your site looks dated or sloppy, people will assume that your products or services are similarly lacking. Take some time to freshen things up with a new design that reflects your company’s current branding. It’ll be worth the investment, we promise!

4. Your content is thin or nonexistent

If you want people to stick around on your website, you need to give them something worth reading—and something relevant to their needs. That means having well-written and informative blog posts, case studies, white papers, infographics—anything that will help educate potential customers about your product or service and why they need it in their lives.

 

A website is a crucial part of any modern business—but only if it’s done right.

If you need to figure out whether or not yours measure up, look at the four signs we listed above. From there, you can decide whether you need some help bringing your website into the 21st century—or whether you need to start from scratch altogether.

Are you still unsure if your website is bull$h!t? Let our experts rank your site and tell you how you compare.

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