The 5 Biggest Mistakes That Can Ruin Your Website

Creating and maintaining a website can be a lot of work.

There are many things to consider, from designing and developing the site to creating content and driving traffic to it. Not to mention, keeping it updated on a regular basis with fresh content, updating old content, and most importantly, tracking key metrics.

However, there are some common mistakes you should avoid. Otherwise, your website may not look or function as you want it to and will likely fail.

Don’t let this happen to you!

Here are 5 of the biggest mistakes that can ruin your site before it even goes live:

1. Not having a clear purpose or target audience

Your website should have a specific purpose – selling products, providing information, or promoting your brand. Without a clear focus, your site will be confusing, and visitors will quickly click away. Likewise, it’s essential to know your target audience and what they’re looking for. Tailor your content and design to speak directly to them, and you’ll be more likely to persuade them to stay on your site.  

2. Skimping on content

Copywriting is an essential skill for any website owner – invest in quality writing, which will pay off in the form of engaged readers. Make sure you have enough high-quality content to fill out your site and give visitors the information they’re looking for. A website with thin or poorly written content will not engage visitors or encourage them to stick around.  

3. Making it all about you

It’s natural to want to talk about yourself and your business on your website – but resist the urge! Your site should focus on providing value to visitors, not simply promoting features. Think about what you can offer them that would be useful or interesting, and make that the focus of your content. What is your ideal client struggling with? What are their pain points? Empathize and show the solution to these problems without making it feel like a Sham-Wow infomercial.  

4. Overcrowding pages with too much information

Less is more regarding web design. Cluttering up your pages with too much text or images will overwhelm visitors. Keep things clean and simple, and only include the essential information on each page. Sure, you want to tell the visitor everything every about how incredible your product or service is, but don’t. Research shows that people don’t invest time into reading paragraphs of information anymore. But wait… you are reading this entire paragraph right? Word for word??? Nope. We doubt it. Bullets, headlines and sub-headlines, and short two-sentence paragraphs are key! A well-designed website should be easy on the eyes, have a clear eye path across the visitors journey, and be easy to find the information they are looking for.  

5. Ignoring SEO best practices.

Search engine optimization is mandatory for any website that wants to attract organic traffic from Google and other search engines; if you’re not optimizing your site for keywords relevant to your business, you’re missing out on many potential visitors (and customers). Ensure you’re incorporating key phrases into your titles, tags, and descriptions throughout your site – otherwise, you could find yourself buried so deep in the search results that no one will ever find you!

So, what can you do to ensure your website doesn’t fall victim to any of these common mistakes? Get a Zero Bull Action Plan.

Our team of experts will help audit your website and find the weak spots, then develop an actionable plan to shore them up and improve your site’s performance. We guarantee that with our help, you won’t make any of these common website mistakes again.

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